Garrison Partners Methodology

Garrison Partners uses a proven methodology based on years of experience and drawn from a multitude of thriving developments. It’s called the “6 Ps.” And it lies at the core of our consulting, marketing and sales operations.

Though every development is unique, we believe that the central foundation for success is based on these six essential elements. Through this basic and very flexible framework, we are able to plan, measure, design and market your residential development. At the beginning of our relationship and throughout the product’s life cycle, we will use the 6 Ps to ensure that your development is marketed in the most expedient and profitable manner.

Proximity
Analysis of all site characteristics and the factors that influence them

Prospect
Determination of the primary consumer target market for the project

Product
Careful product analysis — including floor plan critiques and amenity and finish recommendations — to achieve maximum target market penetration

Price
Design and implementation of an appropriate pricing structure for maximum effect on revenue and absorption.

Presentation
Creation of a sales center environment that displays the features and benefits of a development in a dramatic and involving manner, validating the offering and capturing the imagination of the prospective buyer

Promotion
Development of a campaign — including product positioning, image and key consumer benefits — that is not only unique, but appropriate for the marketplace and target market.

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