515 Main Street - Evanston, IL
Proximity: Evanston, IL, northern suburb of Chicago, infill first ring
Prospect: Singles and young couples currently renting in area
Product: 63 condominium midrise with indoor parking
Price: $148,000 to $290,000
Presentation: Sales center located in retail space across from site, use of graphics and scale model
Promotion: Site signage, heavy walk-by location and conventional media